Story

Founders & Management Team:

Founded by Maria Gonzales (CEO) and José Gonzales (COO), third-generation coffee farmers with a deep understanding of sustainable farming practices and coffee production. They are supported by a marketing expert from Blue Bottle Coffee.

History of Past Funding Requests:

In 2019, €120,000 was raised from family and friends. This amount was used to establish a small roasting facility (€80,000) and launch a local distribution network (€40,000).

Business Case:

The global coffee industry is valued at over $100 billion, with growing demand for ethically-sourced, premium coffee. Our local coffee production line focuses on producing high-quality, sustainably sourced coffee for both local and international markets. With an increasing shift towards organic and fair-trade products, our business addresses consumer demand for premium, socially responsible coffee.

Shareholding Structure:

The founders hold 70% (Maria: 40%, José: 30%), while family investors hold 30%.

Marketing Strategy:

We will launch a direct-to-consumer e-commerce platform to sell specialty coffee online. Additionally, we’ll build relationships with coffee shops and retailers, and leverage influencer marketing and digital advertising on social media platforms like Instagram and Facebook.

Risk Mitigation:

Potential risks include fluctuating commodity prices and supply chain disruptions. To counter this, we maintain strong relationships with local farmers and operate with long-term contracts. Additionally, our diversified product offerings mitigate the risk of market volatility.

Social Impact:

We support local farmers by paying fair wages and implementing sustainable farming practices, thus improving the livelihoods of coffee-growing communities.

Type of Investment Needed:

Equity investment to scale production.